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Tomoro DNA

The principles that guide how we decide, act, and build

Why principles?

Organisations normally articulate values. The problem is, organisations can't have values, only people can.

The challenge with individual values is that they are diverse and complex. Ultimately, people can and should value different things.

A 'principle' infers a guiderail or a boundary in which a decision or action can be taken. We can all possess our own values, but we enact them through a set of fundamental, guiding principles that help us build the kind of organisation we want Tomoro to be.

Our foundational principles

01

We're AI native

AI is our second nature

02

We're human-centred

Prioritising people in progress

03

We try things out

Experimenting and learning from experience

04

We're a collective

We can all make tomorrow better than today

05

We show up different

Every engagement feels distinctive

06

We build for business

Where AI meets industry IQ

01

AI is our second nature

We're AI native

At Tomoro, we embrace AI not merely as a tool, but as a fundamental aspect of how we work. When making decisions, we actively seek opportunities to incorporate AI insights, ensuring that our strategies are informed by data and cutting-edge exploration.

The integrated AI test

When we think about the work we do, the decisions we make and the small actions we take everyday - did we utilize AI to its fullest?

What you'll see at Tomoro
  • Regular incorporation of AI-supported solutions in all aspects of work
  • Active participation in AI-focused learning and thought leadership
  • Routine use of AI agents and predictive AI in solution design
  • Decision support systems as first go-to resources for complex problems
People walking in business district with neon green circle overlay
02

Prioritising people in progress

We're human-centred

Our human-centered principle dictates decisions that enhance individuals' lives and communities. This manifests as continuous checks against our work's societal impact, ethical considerations, and empathy in our interpersonal relationships.

The save the world test

Are our ideas and solutions amplifying human capability and ultimately trying to do the right thing for people?

What you'll see at Tomoro
  • Solutions maximise how AI helps people and how people can help AI
  • Decisions include considerations of employee well-being and satisfaction
  • Activities and processes are reviewed for ethical implications
  • Products designed with accessibility and human needs as priority
Person with neon green bag
03

Experimenting and learning from experience

We try things out

This principle underlines a culture where trying new things is encouraged, and informed risks are seen as pathways to breakthroughs. Decision-making revolves around a 'test and learn' mindset, with visible tolerance for failure as a growth mechanism.

The test-test

Are we building things quickly and cheaply to test the assumptions we need to test, especially if there's a chance of failure?

What you'll see at Tomoro
  • Encouragement of trial-and-error approaches
  • Informal opportunities and forums to pitch and test new ideas
  • Celebration of innovative attempts, regardless of outcomes
  • Time and resources allocated to explore side projects
Person examining sticky notes with magnifying glass
04

We can all make tomorrow better than today

We're a collective

Tomoro is focused on making things better but we don't improve things alone. Because the things we do are difficult, we need to work and think as a collective - the combined efforts of a diverse group will always solve hard problems more effectively than a single expert.

The moaning test

Are we moaning or trying to make ourselves feel better, or sharing ideas to make Tomoro better?

What you'll see at Tomoro
  • People looking to improve things that don't work
  • Diverse groups from different disciplines working side by side
  • A distinct lack of traditional hierarchy - everyone leads
  • Regular, open acknowledgment of team accomplishments
Overhead view of team collaborating around table
05

Every engagement and interaction feels distinctive

We show up different

We strive to make every engagement - internal or external - reflective of the things we care about most. Whether in team meetings, client work, or partner negotiations, we consider how we can leave a positive, memorable impression.

The 10x test

Are we doing work, structuring stories or building solutions in the way we would have done 2 or 3 years ago?

What you'll see at Tomoro
  • Tailored client interactions that go beyond standard expectations
  • Approaches and ways of working you don't see everywhere
  • Customized thought leadership that tells compelling stories
  • Cohesive brand identity apparent in all communications
One neon green life ring standing out among white ones
06

Where AI meets industry IQ

We build for business

We don't just research and develop AI solutions to be interesting - our ideas, theories and experiments are grounded in industry. Our AI solutions are useful because we understand complex organisations and how to navigate them.

The helpful not clever test

Can we clearly describe how the work we're doing provides value to our clients, an industry, or the future of work itself?

What you'll see at Tomoro
  • Strong inclination towards articulating and solving business problems
  • People can coherently explain how their work is useful
  • Rapid insights into specific needs, pain points, and operational intricacies
  • Success measured by tangible benefits to clients and industries
Professional carrying neon green briefcase

We can all make

better than today.